SK+G Hires Lineveldt

SK+G Advertising of Las Vegas has named Mark Lineveldt, a 24-year advertising industry veteran, as the firm’s executive creative director.

Las Vegas-based SK+G Advertising announced the appointment of Marc Lineveldt as executive creative director. Lineveldt has 24 years of experience developing highly successful global marketing and branding campaigns for the Coca-Cola Company, Sony, Volkswagen, BMW, Levi’s and many other iconic brands.

Lineveldt is the former executive creative director for  Fitzgerald+Co. of Atlanta, a division of Interpublic. He began his career at TBWA/South Africa where he spent 10 years, the first three in Johannesburg as an art director and the next seven years at TBWA Hunt Lascaris Cape Town as co-executive creative director.

“I am thrilled to be joining SK+G,” said Lineveldt. “They have steadily been increasing their profile in the industry both in the U.S. and abroad due to their work on some very high-profile projects. The agency has great spirit and energy, and I look forward to helping grow its reputation for progressive creative ideas further.”

“We conducted an extensive and committed search for the perfect ECD candidate who would bring a worldly point of view, honed by experience, which will enhance the company’s position, expand our opportunities for growth and reinforce our pursuit of creative excellence,” said John Schadler, managing partner of SK+G. “Marc brings with him an impressive range of achievements, and we feel the timing is optimal as we are embarking on taking our business to the next level with continued expansion and global reach.”