Sky Bet Partners With BetGenius

BetGenius, provider of trading and sportsbook management technology, has extended its long-standing partnership with Sky Bet, the company announced. The agreement will see BetGenius continue as the primary trading provider of pre-match and in-play content and pricing across all sports. Sky Bet’s UK and Italy-facing sites will also benefit from BetGenius’ unique High Availability Cash Out service, the company said.

BetGenius has announced it is renewing its partnership with Sky Bet to continue as that company’s primary trading provider of pre-match and in-play content and pricing across all sports.

BetGenius has been partnered with Sky Bet since 2008. The new long-term agreement will see BetGenius continue as the primary trading provider of a growing volume of pre-match and in-play content and pricing across all sports. Sky Bet’s UK and Italy-facing sites will also benefit from BetGenius’ unique High Availability Cash Out service, the company said in a press release.

“BetGenius has been a key partner of ours for over a decade,” said Ronnie Whelan, Trading & Operations Director of Sky Betting & Gaming. “In-play betting in particular has been a major driver of growth for us and our high quality live product is thanks to working with BetGenius towards our shared goal of giving customers the best possible experience.”

In another UK story, online gambling operator Dafabet announced it will be closing its UK online casino, reportedly due to regulatory pressure in the industry, according to a report from Casino News Daily.

Dafabet is a subsidiary of AsianBGE which is based out of Philippines.

Dafabet Casino UK stopped accepting deposits on March 8 and will be allowing players to withdraw their funds until March 20. The company said its sports betting operations would not be affected by the closure of its casino business.

Though the operator did not give a reason for closing its online casino, analysts speculated that a tightening of UK regulations and pro-player actions by the Competitions and Marketing Authority may have contributed to the decision, according to the report.