Sky Betting, Playtech Renew Partnership

Playtech and Sky Betting & Gaming have renewed their partnership which allowed for the creation of Sky Casino’s live casino offerings “High Performance matters” and “Man of Action.” Terms of the renewal were not released.

Sky Betting and Playtech have renewed their contractual agreement that has allowed Sky to utilize a number of Playtech games and platforms.

Ina press release, Sky Betting & Gaming, a long-standing Playtech partner, said the agreement has allowed for significant growth within its gaming, live and bingo products. Earlier this year, Sky won Playtech’s inaugural Playtech Award that recognizes and rewards marketing excellence and innovation across the Playtech Casino network of global licensees.

Playtech and Sky launched a Live Casino environment in April in Playtech’s new studio in Riga. Sky Casino was the first brand to launch a dedicated offering within the new studio.

“Over the years we have developed a fantastic relationship with Richard (Flint, CEO, Sky Betting & Gaming )and his team and we’re delighted Sky Betting & Gaming has signed a long-term, multi-product extension that brings together one of the UK’s best-performing and fastest growing UK sports betting and gaming operators and the industry’s best-performing software and technology supplier and, in turn, secures both our future growth,” said Mor Weizer, CEO, Playtech.

“This not only shows the huge strength our products have, but also the great trust and faith Sky Betting & Gaming has put in Playtech to deliver even greater results than it has already achieved,” he said in the release. “Sky Betting & Gaming is going from strength-to-strength and together I’m confident we can achieve many more years of great success.”

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