BetMGM, a leading sports betting and iGaming operator, announced an exclusive partnership with Brian Christopher Slots that will make Brian Christopher, the top social media influencer for slots and casinos, a BetMGM brand ambassador.
BetMGM will showcase Christopher in live streams across social media channels featuring its online casino platforms as well as in future marketing campaigns.
“Brian Christopher Slots’ influence extends far beyond captivating videos,” said Oliver Bartlett, vice president of gaming product & content for BetMGM. “This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games.”
“BetMGM is the ultimate real-money gaming destination for us true slots lovers,” Christopher said. “Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together.”
The partnership between Brian Christopher Slots and BetMGM highlights the strength of both brands. The partnership elements are scheduled to include:
- Live streams: Streams across both @BCSlots and @BCSlots2 on YouTube, as well as @BCSlots on Facebook and Kick, will showcase Brian Christopher’s signature style along with BetMGM.
- Exclusive experiences: Brian Christopher will interact with players and offer insightful commentary across a variety of platforms including live streams, social media, slot tours, in-person meet-and-greets, virtual player events and more.
- Responsible Gaming commitment: BetMGM and Brian Christopher believe gambling should be a fun activity and enjoyed as a form of entertainment. Brian Christopher will highlight BetMGM’s various responsible gaming tools and resources, while continuing to drive messages about setting limits and playing within a budget.
Christopher, the best of the new breed of influencers using social media to promote slot games, has millions of followers and hundreds of thousand subscribers, who tune in to his live-streaming sessions on his favorite slots. He has a community flocking to special game launches, a designated Brian Christopher Slots section at the Plaza in Las Vegas, special BC cruises, slot tournaments, and the ears of slot enthusiasts and slot suppliers alike. He has nearly 650,000 YouTube subscribers and nearly 500 million views.
