Slovakia plans to revise gaming advertising standards across all media. The Office of Gambling Regulation announced June 7 that it will publish a “Concept of Responsible Advertising” document.
The document will inform licensed gaming operators and the media on what are acceptable practices when advertising gambling products and services. The document should be considered a “starting point for the introduction of new self-regulatory and control mechanisms.”
Director General of Slovak Gambling David Lenčéš said in a statement: “It is socially desirable that Slovak gambling advertising has clear standards and responsible content. That is why we are coming up with the Concept of Responsible Advertising.”
He added, “This initiative of our office consists in opening a professional partnership discussion. It is mainly about the intensity, focus and content of advertising.”
The country amended the “Slovak Gambling Act” in 2019 to bring it in line with European Commission rules on market competition. That led to the end of the country’s state-owned monopoly of online casinos and poker.
This was followed by the creation of the Office of Gambling Regulation to oversee the new competitive market. The market requires that operators have a business based in the country.
