London-based Inspired Gaming announced a major contract with Italian operator SNAI to implement Inspired’s suite of gaming products featuring former world heavyweight boxing champion Mike Tyson.
Inspired unveiled its long-term brand partnership with Mike Tyson at this year’s Global Gaming Expo. The suite of gaming products featuring “Iron Mike” cover sports betting, casino slots and social gaming. Inspired will be providing SNAI with first-mover access to its initial Tyson package for the Italian market, which includes its new Virtual Rush Boxing game for retail and online, featuring the boxing legend, as well omnichannel slots and table gaming content.
The launches will be supported by exclusive Tyson marketing materials.
“Inspired is already renowned as having the best virtual sports content in the market, which keeps players coming back for more,” said Vitaliano Casalone, president of Inspired Italia. “Our new range of Tyson gaming products was met with a fanfare reception at G2E, and we have been inundated with interest from operators across the globe. We are confident that these knockout products will (cause) a storm with Italian players.”
