Philippines integrated resort Solaire has launched a new public relations campaign titled “Solaire Is Safe For You” aimed at selling itself as a safe destination in the Covid-19 era.
According to Inside Asian Gaming, the campaign focuses on Solaire’s Covid-19 prevention measures including the installation of high-performance UVC light technology in the air-conditioning system. According to the company, the system provides clean, high-quality air to 100 percent of the property including the casino, hotel towers, restaurants, bars, retail spaces, every hallway and staff offices.
“Already fully operating since October 2020, this step assures guests that Solaire has the highest quality of air circulating across the entire property by filtering and eliminating bacteria and viruses, and halting air-borne diseases from spreading,” said Solaire.
Solaire, which has remained closed to the public since late March due to the pandemic, said Monday it has spent much of the past year meticulously modifying and implementing its safety procedures with an eye to welcoming back guests.
“The result is a sweeping overhaul of processes in both front and back of houses, as well as facility upgrades which ultimately led to Solaire being the brand to emulate,” it said.
“‘Solaire Is Safe For You’ has also been an effective supporting tool to inform and entice many of its patrons. Solaire utilized its social media pages and shared with its audience various content that presented the resort’s incredible transformation to create a safer environment in a time of unprecedented concerns.”
