As planning for the 2nd annual Casino Marketing Boot Camp continues, founder Julia Carcamo, president of New Orleans-based marketing agency J Carcamo & Associates announced speakers and topics for the workshop, which will be held March 9-10, 2020, in New Orleans.
“Strategy and strategic thinking are the foundation of any marketing program, but it is often the piece that will cause leaders to stumble either because it’s a skill they’re not fully comfortable with or they simply don’t have time,” said Carcamo. “The topics on Boot Camp’s first day will give attendees a solid foundation for our Day 2 discussions on day-to-day tactics.”
Day 1: Strategy
Keynote: Paul Tuennerman, CEO, Dat Dog Enterprises
Strategic Thinking: Joshua LeDuff, CEO, Peak Strategy LLC
CRM Strategy: Mary Loftness, owner, Profitable Customers
Brand Strategy Beyond Your Logo: Julia Carcamo, J Carcamo & Associates
Creative Thinking as a Strategy: James Hanks, creative director, J Carcamo & Associates
Day 2: Tactics
Customer Journey Mapping: Jim White, owner, Jim White Advantage
Leveraging Corporate Responsibility Programs To Create Loyalty: Sam Wedll, marketing manager, Blue Lake Casino & Hotel
Mine Your Database With In-House Resources: Mary Loftness
Developing The Right Promotions To Create Additional Revenue: Vince Manfredi, president, Manfredi Consulting Services
More information on Casino Marketing Boot Camp can be found at casinomarketingbootcamp.com
