Millennial Esports Corporation and Spectrum Gaming Sports Group
recently announced they have formed a strategic partnership. Millennial Esports will be the operations and projects execution partner for projects sourced and developed by Spectrum Esports Advisors.
Millennial Esports Executive Chairman Alex Igelman said, “The Spectrum Gaming Sports Group has been a leader in the gaming consulting space for a number of years and considering the prevalence and growth of esports, this is a naturaI progression for them. With my 25-plus years in the gaming industry and the past five years focused on esports, I intend to leverage that unique viewpoint to provide another opportunity to build and utilize Millennial Esports’ infrastructure and brand.”
Millennial Esports has operated and hosted thousands of online and LAN-based tournaments. The company pioneered esports in Las Vegas, opening the city’s first purpose-built esports arena and studio in 2015. Igelman noted, “With esports of growing interest to casino operators, gaming suppliers, lotteries and gaming regulators, I believe Millennial Esports is uniquely positioned as an industry leader to aid in the operations and logistical implementation of key esports initiatives in gaming.”
Spectrum Gaming Group Managing Director and SG2 Principal Michael Pollock noted, “Esports–and its potential to attract different demographic groups–will play a critical role in gaming’s future, and needs to be on the agenda for policymakers, operators and others who are charting that future.”
Pollock said SG2’s global team is working with governmental agencies, professional sports leagues, tribal and commercial casino operators and sports betting providers and other stakeholders to help them identify the opportunities and challenges presented by the ongoing expansion of sports betting across the United States, including esports.
Millennial Esports Chief Executive Officer Steve Shoemaker commented, “We see the potential from this alliance and are excited about the potential to use our knowledge, our intellectual property and leadership position to help grow Esports throughout the world.”
Parimutuel wagering and government affairs expert Josh Faber will work with Igelman on market analysis, regulatory advisory services, tournament advisory services and competitive head-to-head platforms.
