The head of London-listed betting system supplier Sportech Plc. told investors last week that the company will prioritize expanding its U.S. commercial pipeline and projects as a principal objective for 2018 trading.
The company calls it an “America-first strategy.”
The next day, the company announced an agreement with Sportradar AG where Sportech will be able to offer Sportradar’s trading and risk management services, as well as its comprehensive range of tools and services, in the anticipated roll-out of legal sports betting in the U.S.
With over 90 licensed operator business clients, Sportech can now offer Sportradar’s sports betting related product portfolio.
Sportech Chief Executive Andrew Gaughan told investors at the firm’s annual meeting that its current presence in the racing industry within 37 U.S. states will give it an advantage with early adopters, one of which he predicted will be Connecticut, where the company operates a network of off-track betting facilities.
“Sportech technology is effectively processing approximately 93 million transactions through 280 North American locations on behalf of end-user customers,” Gaughan said. “We recorded record turnover, with total handle up 4 percent on last year with internet wagering leading the growth, while food and beverage sales delivered solid gains on the previous year. We are now looking forward to heightened interest in the Belmont Stakes on June 9 due to the potential for a Triple Crown winner.”
Neale Deeley, vice president of gaming sales for Sportradar, said: “We are excited to partner with Sportech, who share our vision of how the U.S. sports betting market will unfold and who are well positioned to capitalize on that market with their existing gaming licenses and strong customer base. Sportradar’s turnkey solutions and market leading bookmaker services will accelerate their sportsbook offering and provide them with a strong advantage as other states pass sports betting legislation.”
