Sporting Index will launch an affiliate program with digital marketing firm Income Access.
Sporting Index has captured approximately 80 percent of the U.K.’s sports spread betting market by offering customers betting opportunities across a wide range of international sports, the company said in a press release.
Through the partnership, Sporting Index will leverage award-winning affiliate software that allows for greater analysis and measurement of ROI, while giving affiliates easy access to marketing materials and their own set of key metrics, the release said.
“Income Access is the market leader when it comes to affiliate programs and we’ve been very impressed with them up to now,” said Paul Turner, Head of Marketing at Sporting Index. “With the World Cup fast approaching, customer acquisition becomes even more important and I’m confident Income Access can help us achieve our goals through this partnership.”
“We’re excited to be partnering with an operator that has the industry knowledge and brand recognition of Sporting Index,” said Income Access CEO Nicky Senyard. “It’s a great opportunity whenever you’re able to bring together this much experience to build on a product that’s already enjoyed so much success.”
