Sportradar has acquired Vaix Limited, a developer of artificial intelligence solutions for the iGaming industry. The financials of the purchase were not divulged but the transaction will have no material impact on the 2022 outlook.
Vaix has sent more than 60 billion transactions into its AI for a personalized experience for some 50 million users for operators and platforms around the world.
Vaix’s technology enables operators to provide a more targeted, player-friendly experience, according to iGaming Business.
Sportradar has incorporated Vaix’s technology into its managed trading services offering. The acquisition would enable betting operators already engaged with its platform the opportunity to gain access to more insights and suggestions relating to user preferences.
“Vaix products with their artificial intelligence and algorithms are now being natively integrated as part of the Sportradar Sportsbook platform, enhancing our data analytics, promotions system and player personalization,” Sportradar’s managing director of Managed Betting Services, Paolo Personeni, said.
Vaix co-founder Andreas Hartmann said: “Joining forces with Sportradar is recognition of the power of Vaix’s technology, and a dream come true for our vision to bring AI to the entire iGaming industry.
“Vaix’s capabilities can provide all of Sportradar’s operators with the power to truly personalize their offering, marketing and management, as they seek to attract and engage players.”
Meanwhile, Sportradar has integrated its internet-based Self-Service Betting Terminal (iSSBT) software into 245 retail outlets across Norway as part of an expanded agreement with state gaming operator Norsk Tipping.
Sportradar’s next-generation solution incorporates its betting and gaming product catalogue including odds, statistics, betting entertainment widgets, audio-visual live streaming, virtual betting, marketing advertisement and Managed Trading Services, fully integrated in the Sportradar.
The Managed Trading Services solution is also increasingly important in the U.S. market, which is growing rapidly, according to Asia Gaming Brief. Vaix’s advanced AI learning capabilities will provide betting operators already engaged with Sportradar’s platform the opportunity to gain access to more personalized insights and suggestions relating to user preferences.
