Switzerland-based Sportradar has brought another business into its fold. The company, which provides sports data and content, has purchased Optima, a sports betting and gaming platform organization. The financials were not disclosed, according to Finsmes.
Optima will extend Sportradar’s current betting services portfolio to become a full service B2B data, betting, trading and player management business. The deal will result in a global one-stop shop, the serving up a dedicated sports betting and iGaming platform supported by sports data, risk management and marketing services.
Sportradar’s sports data and risk management services will expand the current catalog of services to operators. Existing and future sportsbook provider partnerships will remain unaffected and enabling bookmakers to integrate Sportradar’s services to their own in-house or third-party platform.
“This acquisition puts us in prime position to achieve our aim of becoming the world’s leading supplier of modular turnkey betting services and solutions,” said Carsten Koerl, CEO of Sportradar. “Optima utilizes the very best-in-breed technology to provide their clients with the most advanced and flexible platforms and having a 360-degree product portfolio is a key part of our future growth strategy. We are delighted to welcome them to the Sportradar family.”
Established in 2000 and led by CEO Carsten Koerl, Sportradar is a global provider of sports data intelligence. The company provides sports federations, news media, consumer platforms and sports betting operators with a range of solutions to grow their business. It monitors, analyzes and delivers insights from more than 400,000 matches annually across 60 sports.
Employing more than 2,000 people in some 30 locations around the world, Sportradar is a partner of more than 1,000 companies in over 80 countries including the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA.
Established in 2012 and led by Jacob Lopez, chief executive officer, Optima is a sports betting and e-gaming platform and technology supplier exclusive to the regulated sports betting and gaming industry. The company currently services organizations providing the technology to operate B2B and B2C services.
