Sportradar Acquires Synergy Sports

Sports data provider Sportradar announced March 22 that it will acquire Synergy Sports, which analyzes, distributes and commercializes sports content for sports leagues and federation.

Sportradar Acquires Synergy Sports

Swiss-based Sportradar, a pioneer in automated sports technology solutions and data and video analytics for the U.S. sports space, announced last week that it will acquire Synergy Sports, which helps leagues and federations maximize their content strategy.

According to a March 22 statement from Sportradar, the acquisition will complement and extend the company’s 360-degree product suite, as well as support its drive to deepen and broaden its relationships with key sports organizations globally. The acquisition is anticipated to close in the second quarter, subject to customary conditions and regulatory approvals.

In the U.S., Sportradar is the official partner of the NBA, NFL, NHL and MLB, while Synergy Sports has league-wide relationships with the NBA and MLB, as well as all of NCAA Division I women’s and men’s basketball and more than 90 percent of NCAA Division I men’s baseball.

Internationally, Synergy’s landmark partnership with FIBA to create the “FIBA Connected Stadium” provides basketball teams, leagues and federations with a full end-to-end technology platform offering automated provider of sports data intelligence and sports entertainment solutions, is broadening its interest in automated sports technology and analytics.

Synergy Sports is backed by Los Angeles Dodgers co-owner Todd Boehly, whose Eldridge Industries owns the majority of the data and analytics provider.

“Adding Synergy Sports to the Sportradar family will expand our product offering into U.S. college sports data and video analytics,” said SportRadar CEO Carsten Koerl, “and further cements our relationships with the major sports organizations in the U.S. and around the world.”

Nick Maywald, executive chairman of Synergy Sports, said the acquisition by Sportradar will help his company leverage its products in the US and globally.

“Their extensive knowledge in providing mission-critical content to all types of sports-related customer groups complements our technology-based league relationships centered around our video technology and analytics products,” Maywald said.

In addition to Eldridge, Synergy investors include Elysian Park Ventures, a private investment firm created by Dodgers owners including Boehly, Mark Walter, Magic Johnson and Peter Guber.

The acquisition is the second major deal for Sportradar this month. On March 2, the company acquired Fresh Eight, the operator of a personalized messaging platform that serves the global betting and gaming marketplace.

The deal is expected to close in the second quarter, subject to customary conditions and regulatory approvals.