Sports data distributor Sportradar announced that Deirdre M. Bigley (l.) has been appointed to the Sportradar Holding AG board of directors, effective immediately.
Bigley has been chief marketing officer of Bloomberg, the financial-data distributor, since 2014. She has been responsible for designing and launching the first global marketing department at Bloomberg and building marketing strategies for all business units across the company. Bigley joined Bloomberg in 2009 as the global leader of marketing communications.
Prior to her career at Bloomberg, Bigley held numerous leadership positions at IBM, including vice president of IBM brand and vice president of worldwide advertising and interactive.
“Deirdre brings strong knowledge of building brands and working with businesses focused on complex data,” said Sportradar Chairman Jeff Yabuki. “She has been instrumental in driving the Bloomberg brand globally, establishing a digital-first marketing department, and recognizing the intrinsic value that technology and innovation brings to customers through its products and services.”
“This is an exciting time to join Sportradar, as it continues to demonstrate its leading sports data capabilities and drive innovation that changes the way the world experiences sport,” said Bigley.
Bigley currently serves on the boards of Shutterstock (NYSE: SSTK), Wix.com (NASDAQ: WIX), Slice, Recorded Future, and MAKERS. She has also been awarded a number of professional honors over the course of her career, including AWNY Top 50 Women in Advertising, the Gertrude Crain Award for Top Women in Business Marketing, B2B Magazine’s Top Marketer and Top Integrated Campaign, and Working Mother Magazine’s Top “Established Mom” Award.
