Sportradar has announced a multi-year extension of its four-year media partnership with NASCAR to continue distributing NASCAR’s live timing and scoring data to digital media partners.
“Sportradar has been an excellent partner that has helped us expand the reach of NASCAR’s live data,” said Tim Clark, Senior Vice President and Chief Digital Officer at NASCAR. “Real-time data and live leaderboard content are critical for NASCAR fans who follow the race across a variety of platforms. Working with Sportradar, we’re confident that our loyal fans have access to the information they crave most.”
The announcement follows an integrity services agreement signed in December between Sportradar and NASCAR. Through that deal Sportradar’s Integrity Services monitors domestic and global betting patterns on NASCAR races for signs of nefarious activity as well as assisting NASCAR with the development of sports betting and integrity rules and helping educate NASCAR drivers, teams, and other stakeholders on all relevant policies, the release said.
