The Australian Ice Hockey League has revealed a major data and audio-visual distribution rights partnership with Sportradar. Those rights exclude Australia and New Zealand. The agreement runs through the end of the 2024 season, according to European Gaming.
Among the tech solutions Sportradar will provide is Connected Stadium, which captures live games and enhances the video quality. Camera systems will be installed at six venues by 2024 beginning with the
O’Brien Icehouse in Melbourne.
All eight teams will have access to the Synergy coaching and scouting platform, which not only provides videos but detailed analytics to guide scouting and player drafting. Sportradar will also provide entrée to the Universal Fraud Detection System, its bet monitoring, and match-fixing detection service.
This new relationship enhances Sportradar Integrity Services’ portfolio of ice hockey partners to include the National Hockey League and Canadian Hockey League in North America, and the Champions Hockey League in Europe.
David Edwards, Sportradar’s director of sports media & sports partnerships—Oceania, said: “The suite of industry-leading technology solutions that we provide is vital for the AIHL to engage a wider audience and grow the profile and participation in ice hockey, both in Australia and other key regions. This is a great opportunity for us to showcase how our expertise and technological capabilities are used to support sports federations and leagues in this region,” Edwards said.
Peter Hartshorne, Chairman of the AIHL, said the league will add two teams over the next three years. “It is imperative that we have the right technological solutions to realize the league’s commercial potential. With Sportradar’s track record with some of the world’s largest sports leagues, we are confident that this partnership will yield positive results in the near future.”
