An agreement with Sportradar data provider will permit Penn National Gaming to use the official NFL play-by-play data feed for live in-game wagers when the company begins operations with Barstool later in the year.
In January, Penn National struck a deal to pay Barstool $163 million for a 36 percent ownership stake. Penn National CEO Jay Snowden said at the time the purchase would add Millennial and Generation X players, complementing its existing mix, according to CDC Gaming Reports.
“Delivering official NFL data to our growing, loyal audience, including over 66 million Barstool fans and our 20 million casino customers, will provide tremendous wagering opportunities where we operate,” Jon Kaplowitz, senior vice president of Penn National’s interactive gaming division, said.
“Penn National is at the forefront of sports betting in the U.S., and we are delighted to extend our partnership to include official NFL data,” said Neale Deeley, vice president of U.S. Sales and Gaming for Sportradar.
