Flutter Entertainment and the New Zealand Racing Industry Transition Agency (RITA) have made a new deal that will see Flutterbet subsidiary Sportsbet launch live-stream thoroughbred and harness races, and add coverage of greyhound racing events. The races will be broadcast across Sportsbet wagering properties.
Tabcorp, the broadcast and wagering partner of the New Zealand TAB, will act as the intermediary deliverer of the content.
Andy Kydd, TAB general manager for media and international, told SBC News, “The new deal involves Sportsbet taking live vision of all three codes of New Zealand racing, getting our racing in front of a big new audience in the Australian market that we’ve never been in, while bringing in a new revenue source for the industry.
“Sportsbet is the largest corporate bookmaker in Australia by a stretch and the second-biggest operator in the market behind Tabcorp.
“We are very grateful to Tabcorp for delivering the vision to Sportsbet, their biggest competitor in Australia.”
Following a deal between RITA and Betfair, another Flutter-owned brand, it will see Betfair agree to pay product fees to the TAB in return for offering odds on New Zealand racing.
As part of wider efforts to revitalize New Zealand racing scene, RITA and NZ Racing management have confirmed that further partnership are being negotiated with Australian stakeholders.
