Pro Football Hall-of-Famer and Super Bowl champ Brett Favre has signed on as brand ambassador for TwinSpires, a Churchill Downs Inc. (CDI) brand that encompasses its iGaming, mobile sportsbook and online pari-mutuel wagering businesses.
The multi-year agreement makes Favre the face of TwinSpires’ new Bet Dedicated campaign, which “celebrates the brand’s expansion from offering online wagering on horse racing, to also including online sports betting and casino games.”
According to CDC Gaming Reports, Michigan will be the first state to launch the new campaign.
“As a campaign concept, Bet Dedicated is not only a reflection of our heritage, but also the brand promise we are making to our players,” said Sean Phinney, vice president of marketing for TwinSpires. “Brett epitomizes what it means to be dedicated, and we’re thrilled to have him star in this campaign as we launch the TwinSpires online sportsbook and iGaming platform into Michigan and other states.”
“I knew this was a campaign I could get behind the moment it was introduced to me,” said Favre. “I was never the biggest or the strongest or the fastest, but throughout my career I outworked the guys that had the same dream, because I was the most dedicated.”
CDI recently announced that all of its BetAmerica sportsbooks and its iGaming platform would rebrand as TwinSpires in the first half of 2021.
