Sports data specialist Stats Perform inked a deal with Football DataCo to collect and distribute event data for all major English and Scottish football leagues. Under the agreement, Stats Perform will deliver detailed data to media, fantasy, broadcast and professional teams around the world.
Stats Perform will also distribute official player tracking data to rights-holding broadcasters, as well as player market data to licensed sportsbook and daily fantasy operators for pre-game and in-play betting on player stats, according to iGaming Business.
“We are honored that our investment in collecting and distributing the fastest, most accurate detailed event data with the utmost professionalism has again been recognized by Football DataCo, and are excited to use our data as the foundation to drive even deeper connections to some of the world’s greatest teams and players,” Stats Perform Chief Rights Officer Alex Rice said.
Adrian Ford, general manager of Football DataCo, said the collaboration was an obvious one. “The data brand is strong and the business has a deep understanding of football. Stats Perform will build on these strong foundations and continue to drive innovation, using data to tell new stories for fans who have an appetite for greater insight into the game.”
