The Strat resort on the Las Vegas Strip, a Golden Entertainment property, believes a $70 million indoor golf attraction is the key to attracting up to 800,000 new visitors.
In October, Golden announced a deal with Flite Golf & Entertainment to build the four-story golf attraction called Atomic Range. The 92,000-square-foot venue will have 103 hitting bays. Construction will start next spring and be completed by the end of 2023, reported Newsbreak.
The Strat will share in the revenue, but executives are mainly counting on Atomic Range to keep hotel guests on the property and attract additional visitors from downtown and the Strip, as well as Las Vegas residents.
Golden Entertainment President and Chief Financial Officer Charles Protell said in a third-quarter earnings call that the Strat will get about 5 percent of the revenue, which would amount to $3.5 million to $5 million a year from the golf amenity, but that’s not the focus.
“The focus is more on driving bodies to the property with somewhere between 700,000 to 800,000 additional visitation. We believe it adds another amenity that is meaningful to our side of the Strip.”
Chairman and CEO Blake Sartini said the facility will help keep hotel guests onsite and persuade them to dine and enjoy amenities addition to gaming. “That design is providing a confidence level that we can generate some significant spending from the visitation from the Atomic Range,” Sartini said.
When asked about the impact from the Strip’s newest resort complex, Resorts World Las Vegas, Protell said it’s too early to tell.
