A recent study by Colliers International predicted that use of personalized artificial intelligence (AI) could increase hotel revenues by more than 10 percent and reduce costs by more than 15 percent.
The Colliers research also estimates that 73 percent of manual activities in the hospitality industry could potentially be automated.
“It is important to highlight that the GCC is one of the fastest growing regional hospitality markets on a global scale and an innovative technology-reliant industry,” Danielle Curtis, exhibition director ME, Arabian Travel Market, told the Forbes Middle East website. “Its impact on hotels and travel and tourism is multi-dimensional, ranging from voice and facial recognition, chatbots and beacon technology to virtual reality, blockchain and robot concierge.”
