SugarHouse Online Casino (PlaySugarHouse.com), an online casino brand serving players in New Jersey and operated by Rush Street Interactive LLC (RSI), an affiliate of land-based casino group Rush Street Gaming (parent company of Philadelphia’s SugarHouse Casino), has launched an affiliate program with Income Access.
RSI has integrated Income Access’ affiliate software into its proprietary iGaming platform.
Operated by RSI, whose affiliated entity Rush Street Gaming owns casino properties in Pennsylvania, New York and Illinois, SugarHouse Online Casino provides a state-of-the-art online casino, PlaySugarHouse.com, to players over the age of 21 located in New Jersey.
Regulated by the New Jersey Division of Gaming Enforcement (DGE), the brand boasts over 240 branded and original slots from IGT, Aristocrat, Konami, WMS Gaming, Bally, NYX Gaming Group, Spin Games, High 5 Games, and NetEnt. SugarHouse Online Casino also features a wide range of online table games such as blackjack, roulette and multiple versions of video poker.
Strongly mobile-focused, the brand offers players a mobile-responsive registration website as well as both iOS and Android apps downloadable from the website or Apple store.
The new SugarHouse Online Casino affiliate program, which will be powered by Income Access’ affiliate management platform, offers affiliates a choice of commission structure. Affiliates with the DGE’s ancillary casino service industry enterprise (ACSIE) license can promote the brand on a revenue-share basis, while affiliates with a DGE vendor license can promote the brand on a CPA basis.
“Income Access has been a driving force in the New Jersey iGaming affiliate space since the market went live in Q4 2013, so their platform was the logical choice for our affiliate program,” said Richard Schwartz, president of Rush Street Interactive. “With in-depth reporting, analytics and ad targeting functionality, the Income Access software will enable us to maximize our player acquisition in the New Jersey market.”
Nicky Senyard, managing director of Income Access, added, “We are excited to partner with SugarHouse Online Casino for the launch of its affiliate program. The brand provides an important opportunity for New Jersey-facing affiliates, and also places them in a strong position for the future evolution of regulated U.S. iGaming, given Rush Street’s land-based casino presence in the leading states currently considering regulation.”
