Super Group to Sell B2B Division to Games Global

Super Group is not a star-studded rock band. The parent company of sportsbook Betway, Super Group has agreed to sell off a B2B division of Digital Gaming Corporation to Games Global. Global Games CEO Walter Bugno (l.) says the deal will increase the company’s market share in the U.S.

Super Group to Sell B2B Division to Games Global

The parent company to Betway, Super Group, and multi-brand online casino Spin, have agreed to the sale of a division of Digital Gaming Corporation to Games Global. The non-core B2B sale expects to be finalized in the latter half of the year.

Games Global, a leading supplier of content to the iGaming industry, deals with more than 200 customers across the world, according to European Gaming.

Operating in Pennsylvania, New Jersey, Michigan and Connecticut, DGC’s B2B division brings global expertise and experience to the U.S. market, while supplying games content.

“Disposing of DGC’s B2B division makes commercial sense and will allow us to continue to focus solely on our B2C growth in the United States,” Neal Menashe, CEO of Super Group, said. “We have been using Games Global’s content for many years and we are very confident the DGC B2B division will be in great hands.”

Walter Bugno, CEO of Games Global, said the sale presents an exciting opportunity.

“The acquisition accelerates our entry into the growing U.S. iGaming market,” Bugno said. This will enable us to access some of the best operators in the sector and … leverage our portfolio of over 50 partner studios, more than 3,000 proprietary games and a record-breaking progressive jackpot network, including Mega Moolah and Wow Pot, which have paid out over 1.5 billion euros since inception.”