Las Vegas-based SuperBook betting app has gone live in Colorado, becoming the 17th sportsbook app to operate in the Centennial State. It partnered with the Lodge Casino in Black Hawk in April to provide retail and online wagering.
This is the first time that SuperBook, physically located inside the Westgate Hotel Casino in Las Vegas, has stepped outside of Nevada.
The retail SuperBook in Colorado will be a smaller version of the sportsbook it operates at the Westgate Las Vegas Resort & Casino, one of the largest and most successful sportsbooks in the U.S.
SuperBook Executive Vice President of Operations Jay Kornegay elaborated on the reasons for launching outside of Nevada in an interview with PlayCO: “ There are a few things that are very attractive to it. The tax rate (10 percent). The regulation-friendly. Remote signups is always attractive for an operator. And with my connections and being from that area also added to the equation. So we thought it was a state that had tremendous upside with the fans there. They are great sports fans, as I’ve been preaching to them for over two years now. They’re very loyal fans. Even to those Rockies. I live and die with the Rockies. But the Broncos as well.”
Kornegay said SuperBook’s product is superior to other sportsbooks when it comes to players opening up several accounts: “Whether it’s pricing in the splits that we have, we always encourage people, and this is what we’ve seen out in Nevada, most sports players eventually will have two to three accounts. And we highly recommend that. Once they do open up a number of accounts, they’re going to see the difference between our product and some of the others because we have a tremendous menu.”
Kornegay said the miniature Superbook at the Lodge Casino wouldn’t be operational by March Madness, slowed by the pandemic. “But right now, we just want to make sure we get it right. We know that this is more of a marathon than a sprint,” he said.
