Gaming giant Caesars Entertainment is reportedly in talks to acquire naming rights to the Superdome. The purported deal with the New Orleans Saints would plaster the Caesars name atop the iconic stadium.
According to a report from Fox 8 and WVUE, Saints and Pelicans owner Gayle Benson and team executives recently met in Las Vegas with Caesars to work on finalizing a deal that will pay the club $10 million annually for the next 20 years.
“Mercedes-Benz is currently under contract until July of this year as the naming rights partner,” said Greg Bensel, senior vice-president of communications for the Saints and the New Orleans Pelicans. “We do not have anything official to report as there is not a signed deal with any company at this time. We continue to have conversations with numerous interested companies.”
Caesars, the parent company of Harrah’s, recently announced plans to renovate New Orleans’ Harrah’s Casino and rebrand it under the Caesars name.
Mercedes-Benz became the first company to put its name on the dome in 2011. Benz chose not to renew its agreement after landing a 27-year deal for the naming rights at the Atlanta Falcons’ new stadium.
The Caesars deal is expected to take effect in July.
