Casino Marketing Boot Camp Announces Regional Events
Casino marketers will discover a practical path to action at the 2025 Casino Marketing Boot Camp Midwest and Casino Marketing Boot Camp Northwest. These two regional editions of the acclaimed training event, produced by J Carcamo & Associates, are crafted to provide marketers with actionable tools, strategies, and unique coaching in an intimate, workshop-style setting.
Casino Marketing Boot Camp Midwest will be held August 5 at River Spirit Casino Resort in Tulsa, Oklahoma. Designed like an executive development program, this three-day experience is tailored to help attendees build their 90-day marketing action plan. Each team will be paired with a Boot Camp coach for focused planning, collaboration, and post-event follow-up.
Next, Casino Marketing Boot Camp Northwest will take place September 8-9, at Muckleshoot Casino Resort in Olympia, Washington. This session will zero in on digital strategy and technology enablement—offering attendees practical insights into the tools that can elevate their marketing effectiveness today and tomorrow.
Caesars Entertainment and AGS Expand Partnership
Caesars Entertainment, Inc. announced an expansion to its partnership with gaming supplier AGS, making Caesars’ online casino platforms the exclusive first online home for the Triple Coin Treasures family of slot titles.
This expansion includes a series of classic and new slot title launches across North America on Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino.
The first exclusive launch will introduce Shamrock Fortunes to Caesars’ online casino players, bringing this title that has long been enjoyed at Caesars Rewards destinations in North America online for the first time. Additional launches later in 2025 will include another Triple Coin Treasures classic, a unique Caesars-branded version of a title, along with never-before-played titles from AGS that will debut simultaneously at Caesars destinations and on Caesars’ marquee online casino platforms.
Evoke plc and Playtech Launch Multiple Dedicated Live Casino Studios
Playtech announced that it has successfully launched the third dedicated live casino studio with evoke plc, after securing a new long-term partnership with the group.
The latest dedicated studio, Club Aurora, marks the third milestone in the series of live casino studios and further enriches the evoke brands including 888casino, William Hill and Mr. Green Live Casino portfolio. Centered on attracting a core live casino audience, Club Aurora features a series of classic blackjack tables and roulette, all set within a modern and entertaining space. In addition to these traditional games, the studio boasts a unique dedicated trivia hub, offering a completely free-to-play game to entertain and engage a broad audience.
AG2 Names Mike Sands SVP of Sales
Aruze Gaming Global (AG2) announced the appointment of Mike Sands as senior vice president of sales for its North America and LatAm operations. Sands brings over 20 years of sales leadership experience, with a proven track record of driving growth and building high-performing teams.
Sands previously held leadership roles at Aristocrat, Bally and WMS. As VP of sales at Aristocrat, he managed both Class III and Class II Gaming Divisions for five years. He brings a deep understanding of the gaming industry, a strategic mindset and a results-driven approach that have consistently led to increased market share and revenue growth.
Todd Cravens Named President of Betson Gaming Division
Betti Industries Inc., the leading distributor of amusement and gaming equipment and parts, announced the appointment of Todd Cravens as president of Betson Gaming. In this expanded leadership role, Cravens will oversee all aspects of its growing gaming division, with a focus on expanding market share, building the product portfolio, and accelerating growth in new and existing markets.
Since joining the company in January 2025 as senior vice president of gaming, Cravens has made an immediate and measurable impact across the business. His leadership has helped sharpen Betson’s gaming strategy, align the team, and focus on new revenue streams, while also bringing operational discipline and strategic vision to other areas of the company.
With decades of experience in gaming and amusements, including prior roles as CEO of Galaxy Gaming and other executive leadership positions in the casino and amusement industries, Cravens brings a unique blend of industry expertise, customer focus and entrepreneurial energy.
