SuzoHapp announced that Wilbert Bieleman has been named president and managing director of the company’s EMA Components Division, with responsibility for all of the division’s commercial and operating activities in the region, as well as overall strategic direction.
Bieleman will be based in SuzoHapp’s European headquarters in the Netherlands, just outside of Rotterdam, and will report directly to Matthew Brown, president and chief financial officer. He succeeds Sim Bielak, the company’s chief marketing officer, who had filled this role on an interim basis during the search process for a permanent hire. Bielak will return to his regular duties.
Bieleman is a payment systems and cash management industry veteran with deep European and global experience. He has served in a number of executive leadership roles within the industry at companies including Glory, Talaris and De La Rue. During his career, Bieleman has been responsible for the execution of both successful growth plans and post buy-out integration activities internationally.
“Over two decades, Wilbert has built an impressive track record of growth, strategy execution and merger integration accomplishments. We are excited to have him join our global leadership team and lead one of our company’s largest divisions,” said Brown. “The company is also extremely grateful to Sim Bielak and his leadership during this interim post. Sim has done a great job with the European team, and we look forward to his continued contributions in his role as CMO.”
“This is a great time to join SuzoHapp as it continues its transformation to become a global leader in cash automation,” said Bieleman. “I am honored to become part of a progressive management team and help accelerate the strategic growth plans of the Company while we serve and deliver value for our customers.”
