Hoping to offset a decline in revenue, Svenska Spel has asked Sweden’s government to allow it to operate an online gambling site.
CEO, Lennart Käll said the company has made the request and if approved by Sweden it would become the only licensed casino operator in the country.
“Online casino games have taken approximately seven percent of the gaming market in Sweden, and the play is today only [available] from unregulated gambling companies that are outside the Swedish authorities’ licensing and control,” Käll told eGaming Review.
“This demand could be channeled to an operator where social protection interests are put over profit,” Käll continued, explaining that some of the greatest benefits of a Svenska Spel-run online casino room would be the legitimacy of its operations and the appliance of strict policies against compulsive gambling.
The request comes as the profits have been declining at the company’s land-based casinos.
