Kambi Group plc, a leading provider of premium sports betting services, recently announced an exclusive long-term agreement with Svenska Spel Sport & Casino, one of the top operators in the regulated Swedish market. This partnership will see Kambi power the online and retail sportsbook of Svenska Spel Sport & Casino, leveraging its Complete sportsbook product and Shape Games’ front-end technology.
Following a rigorous competitive tender process, Kambi was selected by Svenska Spel Sport & Casino due to its industry-leading sportsbook solution, commitment to compliance, and track record of empowering operators with a wide range of tools, including price differentiation. The agreement is expected to have a significant financial impact starting from the second half of 2024.
This landmark partnership will enable Svenska Spel Sport & Casino to differentiate itself in the market by leveraging Kambi’s Complete sportsbook and Shape Games’ front-end technology. It will give the operator full control over the user experience, allowing them to deliver a highly differentiated sportsbook product to their customers.
Svenska Spel Sport & Casino is a well-established operator in the Swedish market. Founded in 1997, it is one of the largest operators in the country, with a strong online presence and over 5,000 retail outlets. The company is known for its commitment to providing a safe and responsible gambling environment and is a major sponsor of Swedish sports at both elite and grassroots levels.
Kambi’s Complete sportsbook product is renowned for its cutting-edge technology and comprehensive offering. It encompasses a wide range of services, from front-end user interface to odds compiling, customer intelligence, and risk management. Kambi’s modular approach allows operators to tailor the sportsbook solution to their specific needs, ensuring a seamless and personalized user experience.
Shape Games, a subsidiary of Kambi, specializes in developing highly customizable front-end solutions for the iGaming industry. Its native frontend technology brings a customer-focused product development approach from Silicon Valley startups to the gaming space. By partnering with Shape Games, Svenska Spel Sport & Casino will be able to create a unique and engaging sportsbook experience for its players.
The partnership with Svenska Spel Sport & Casino represents a significant milestone for Kambi, further solidifying its position in the Swedish market. With Kambi’s strong Swedish roots and its commitment to delivering innovative and high-quality sports betting solutions, the company is well-positioned to capitalize on the growing demand for online and retail sports betting in Sweden.
