The Swedish government has endorsed a proposal by Minister of Social Securities Ardalan Shekarabi to tighten gaming licensing requirements to protect consumers.
In a statement to the press, Shekarabi declared, “The gambling market is where many Swedish consumers are vulnerable and therefore the government is right to take back control.” He has recommended “new controls to limit aggressive advertising” and licensing safeguards to combat unlicensed operators.
The Minister has also called for a “drastic reduction” in the volume of gaming ads and a “ban on the promotion of illegal gambling and an extended ban on the promotion of unlicensed gambling in order to increase the possibilities of preventing illegal gambling activities.”
As a condition of being licensed, Shekarabi would require disclosure of all of the operator’s commercial activities.
Votes on this and other amendments to the gaming regulations are expected later this year.
