Svenska Spel launched its new online sportsbook in Sweden, partnering with DraftKings. The agreement permits Svenska Spel to offer customers more options and features such as Betbuilder and Cash Out.
The Swedish gaming firm originally signed the deal in fall 2019 with SBTech, which merged with DraftKings in April 2020.
“It feels incredibly good to finally be able to offer our customers a new sportsbook with all that it entails,” said Dan Korhonen, head of product sports betting and sportsbook integrity at Svenska Spel. “It is very fun to now be able to offer our players…a wider range of sports betting. We will continue to offer competitive odds together with fixed bet limits that apply to all customers.”
