Symplify, market leaders in CRM and artificial intelligence cloud solutions, has enhanced its service for the land-based casino sector with a focus on the North American market.
The North American gaming market is rapidly transforming into a hybrid of digital and physical presence. Symplify’s latest release aims to harness this paradigm with its Geolocational Campaign and customer journey starters. Partners are now in position to open dialogue with customers using physical location as a catalyst for messaging.
Geolocation starter enables brick-and-mortar casinos to launch their digital marketing programs for customers who are physically in the venue. A casino now has the ability to make a seamless transition from physical to digital communication in real time.
Land-based and complementary to the geolocation functionality is Symplify’s AI Engagement Optimizer. Here partners can engage with customers at physical premises using locational data. Combined with point-of-sale data, that means upselling is now possible in a real-world setting. A typical example of this would be partners’ ability to now prolong customers’ stay at the live venue. Using real-time trigger messaging, the customer can receive incentive offers at the exact time that Symplify’s AI reveals that interest is waning.
An instance of this is providing a complimentary dinner voucher in an effort to affect the customers willingness to remain on site. The combination of this data, these campaign triggers and a multi-channel campaign interface brings new capabilities to casino marketers.
“As is so frequently the case with gaming, with a new market comes new opportunities and challenges,” said Symplify CEO Robert Kimber. “The enormity of the U.S. market and the potential of ‘hybrid’ marketing communication is incredibly exciting. Our new solutions provide our partners with even more scope to engage at the best possible moment with highly personalized messaging.”
