Las Vegas-based supplier Synergy Blue announced that its library of arcade-style, skill-influenced games are heading north via the signing of a new distribution agreement with Canadian gaming supplier Bet Rite.
The agreement expands Synergy Blue’s reach to all Canadian markets, where Bet Rite will provide sales distribution and localized support for the company’s unique HAWG (Hybrid Arcade Wager-based Gaming) platform and its library of arcade-style casino games.
“We’re very excited to expand our North American footprint into Canada, and with over 40 years of experience, the Bet Rite team quickly emerged as experts in their field and the Canadian market,” said Georg Washington, CEO of Synergy Blue. “As we continue to expand skill-influenced, arcade-style gaming to new audiences, familiarity with local markets is critical. With Bet Rite’s expertise, we see the Canadian market as one that is full of long-term potential and are excited to offer them new experiences with skill-influenced gaming.”
Synergy Blue’s arcade-style games are available in both a single-title and multi-game configuration, allowing casino guests to choose from a variety of experiences. From classic gambling games like video poker to new styles like Candy Ca$h, Mahjong, and the award-nominated Safari Match, Synergy Blue’s game library is designed to intrigue and entertain all types of players.
The HAWG solution blends regulatory compliant, skill-influenced, Class II and Class III gambling with the uninterrupted entertainment of arcade and mobile style play, providing unique entertainment offerings for a burgeoning demographic.
“Synergy Blue’s HAWG platform and gambling solutions are very unique and present an exciting new avenue for Canadian gamblers, especially the younger generations who are more familiar with mobile and arcade-style gaming,” said Billy MacLellan, president of Bet Rite. “We’re very excited for this distribution agreement and to bring a full and robust selection of skill-influenced games to Canada.”
Synergy Blue’s casual gambling games reflect styles from popular arcade and mobile games. Adding variety and increased levels of engagement to traditional casino options, the company’s games are designed to attract and amuse the rising number of non-traditional gamblers. At the same time, the games present a unique marketing element for operators and add a new type of experience to current offerings.
In other company news, Synergy Blue has won the award for being “A Game Changer: Bringing Fun Games to Casinos.” The Golden Dice Award was presented to Synergy Blue European Casinos by The Elite magazine during ICE London.
The magazine’s Golden Dice awards are presented annually to the most outstanding companies and personalities in the gaming sector. The Golden Dice award trophy is the work of the famous Argentine goldsmith Juan Carlos Pallarols and is an exclusive design for the publication.
“What a great way to kick off ICE London 2020, one of our biggest shows of the year,” said Washington. “Our team has worked incredibly hard and I could not be more proud of what they have achieved. We are very humbled.”
