Konami Gaming, Inc. announced that its award-winning Synkros gaming enterprise management system has been selected by Tahoe Biltmore Lodge & Casino, a Northern Nevada resort property in the town of Crystal Bay.
Featuring more than 200 casino slots and table games, Tahoe Biltmore is the first property on Lake Tahoe to introduce Konami’s leading systems advancements. With Synkros’ enhanced promotional capabilities and targeted rewards, Tahoe Biltmore players are connected with real-time offers and incentives that are most relevant to their entertainment preferences.
“From longtime patrons to new visitors, our business is focused on providing guests a full-service casino experience that allows them to relax and enjoy a cycle of exciting player’s club benefits,” said Tyler Gaffaney, general manager at Tahoe Biltmore Lodge & Casino. “Synkros allows us to conveniently create and manage targeted marketing incentive programs that are quick and fun for customers to redeem.”
Synkros’ marketing solutions are powered by its Advanced Incentives Bonusing Engine. This rules-based system allows operators to automatically reward players based on a multitude of criteria—including patron loyalty tier, geography/demographic, events, historical wager, birthdays/anniversaries, and point/theoretical meters—with defined award types and amounts, through a variety of communication touchpoints.
“Tahoe Biltmore is focused on delivering its customers a comprehensive player loyalty experience, and in creating that engagement, they are also driving a new competitive edge for their business,” said Scott Richards, senior director, systems sales at Konami. “We are thrilled for the opportunity to work with their team in Synkros’ first launch at Lake Tahoe, and we look forward to continued collaboration.”
