Seneca Gaming Corp. has named Doni Taube as senior vice president of marketing, the company has announced.
In a statement, Seneca Gaming said Taube will create a strategic marketing vision for the company’s western New York properties: Seneca Niagara Casino & Hotel in Niagara Falls; Seneca Allegany Casino & Hotel in Salamanca; and Seneca Buffalo Creek Casino in Buffalo, as well as the overall Seneca Gaming brand.
The three properties combined attract more than 15 million visitors each year, according to WKBW-TV. Many come from Pennsylvania, Ohio and other parts of New York as well as Canada.
“Doni brings a renewed strategic perspective to our efforts to build upon the strong name recognition and customer loyalty the Seneca casino properties already enjoy,” said Cathy Walker, the company’s president and CEO. “As the geographic competition in the gaming industry continues to increase, our marketing programs need to be consistently strong and forward-looking. Doni has the demonstrated experience to help us introduce our properties and our entertainment experiences to new audiences.”
Most recently, Taube was senior vice president of casino marketing and strategy at Resorts World Sentosa in Singapore.
Seneca Gaming recently announced a marketing partnership with Visit Buffalo Niagara to commit more than $3 million to promote its casino properties collaboratively with other area attractions.
Taube said, “Our casino properties can continue to be a strong tourism driver in helping attract visitors to the region and giving them reasons to stay longer and return more frequently.”
Seneca Gaming now has more than 4,000 employees at its three locations.
