James Blake, one of the top ranked tennis players in the world, signed a deal as a brand ambassador for Rush Street Interactive’s BetRivers.com. As a brand ambassador, Blake will be involved in promotions and events on BetRivers platforms.
A native New Yorker, Blake was part of the 2007 victorious U.S. Davis Cup team and also played in the quarterfinals of the New York Open in 2005 and 2006.
“RSI is proud to partner with a tennis great, a New York Times bestselling author, and the 2008 recipient of the Arthur Ashe Humanitarian of the Year award,” said Richard Schwartz, CEO of RSI, which operates BetRivers.com and PlaySugarHouse.com.
As the U.S. Open gets underway, Blake will offer his perspective with BetRivers users on various platforms.
“This year’s Open will be especially exciting as I can’t wait to offer my analysis to BetRivers bettors,” Blake said. “RSI expressed to me how important it is for them to develop honest and transparent relationships with their players.”
Blake, a contributing analyst for the Tennis Channel and Tennis on ESPN, has also done commentary for CNN and NBC.
