Three of the UK Premier leagues clubs have gotten together with online betting companies,
Liverpool has signed a two-year partnership with Scandinavian online gaming website ComeOn! to be the club’s regional betting partner in Scandinavia. The deal will begin in the 2014-15 season.
FA Cup finalist Hull City has also entered into the largest front-of-shirt sponsorship deal in its history after reaching an agreement with online betting company 12Bet.
West Bromwich Albion has also followed up on its recent agreement with online gaming operator Bet365 by striking a sponsorship deal with internet gambling website 666Bet, which become the club’s gaming partner in Asia.
