The Tote has chosen TruNarrative technology to enhance customer onboarding and affordability checks as part of the company’s commitment to deliver a safe and secure gaming environment for customers in line with the latest UK regulatory guidance.
The Tote, the U.K.’s leading pool betting operator, is owned is by the Tote Group. The Tote has been a core part of British horseracing since 1928 when it was established by Parliament under Winston Churchill as Chancellor of the Exchequer, to provide the public with a safe way to bet and vital funding for the sport.
The U.K. Tote Group is committed to fulfilling Churchill’s founding mission through a revitalized Tote that provides better value and an improved experience to customers, as well as funding for British horseracing.
The 90-year-old British company is backed by racehorse owners and breeders from around the world and has an exclusive partnership with British racecourses to provide pool betting services to the 6 million people who attend race meetings in Great Britain every year.
The TruNarrative platform enables operators to perform the checks they need to safely, quickly and compliantly onboard, transact, manage and protect customers throughout their lifecycle, via a single API.
Delivering the ability to automate the customer journey and perform anti-money laundering behavior and transaction monitoring, risk rating, document verification, affordability assessments all from within an intuitive user interface.
Dani Johnson, Tote’s operations director, said: “We’re pleased to be working with the TruNarrative team to help us ensure we have the information we need on customers throughout their time betting
with the Tote. This is very important work and TruNarrative are excellent partners to work with for the Tote team.”
“With the TruNarrative platform the Tote will be able to enhance the customer lifecycle and monitor their players,” said Adam Doyle, head of gaming at TruNarrative. “It’s great to be working with the Tote to help them understand players and deliver a great experience.”
