Totowinbet, a Malta-based and regulated online gaming brand offering players sports-betting, casino, poker and other games, announced that the company has launched an affiliate program with Income Access, a technology and digital marketing services provider for the iGaming sector. The new Totowinbet affiliate program will be managed using the acquisition-tracking software of Income Access.
To celebrate the launch of the new Totowinbet affiliate program on the Income Access platform, which has won the Best Affiliate Software eGR B2B Award each of the last two years, the brand has announced a special affiliate promotion. All new affiliates will receive a special flat 50 percent revenue share deal for their first three months with the program, which provides affiliates with dedicated, 360-degree support.
After affiliates’ first three months with the program, the commission structure reverts to a standard-tiered revenue-share model. Commissions vary between 35 percent and 55 percent, depending on which Totowinbet offering—sports betting, casino, poker or games—the affiliate is promoting and the amount of revenue they refer each month.
“We’re excited to partner with Income Access for the launch of our new affiliate program,” said Jack Frost, affiliate manager at Totowinbet. “The Income Access software is incredibly reliable and ahead of the curve when it comes to player acquisition via the affiliate channel, especially when their new mobile-tracking solution comes into play.”
Income Access’ mobile tracking tool, which was first unveiled in December 2014, will be an integral element in Totowinbet’s white label. The tool will support the brand’s acquisition of players for its mobile offering.
“The new Totowinbet affiliate program provides affiliates with an important opportunity to target a diverse range of players,” said Nicky Senyard, founder and CEO of Income Access. “Offering sports-betting, casino, poker and other games as well, Totowinbet lets affiliates cover a lot of bases when it comes to player demographics and maximizing the revenue from their traffic.”
