Jeffrey Connors recently was named vice president of sales for the Americas at Traffic Generation, the world’s leader in convergence marketing technology, providing data analytics and marketing technology and services to clients across the social, online and land-based casino sectors. In his new position, Connors will oversee TraffGen’s sales expansion in the U.S. market and the Americas.
Most recently, Connors was senior director of sales, western region, for
Aristocrat Technologies, where he managed the enterprise software systems products and managed services team, and developed and implemented the digital casino and portal sales strategy.
In his 20 years in the casino industry, Connors also worked at Anchor Gaming, Gaming Systems International and Bally Technologies, where, as vice president regional sales (Western United States Territory), he expanded the systems client base, implemented a new CRM solution and pipeline sales forecasting tools and led the top sales team.
TraffGen Chief Executive officer Andy Caras-Altas said, “Having Jeff join the TraffGen team further solidifies our commitment to expanding across the U.S. and the Americas. His vast sales and account management experience, as well as his ability to grow his client base while maintaining high levels of customer service and satisfaction, are perfectly suited to bring TraffGen’s suite of marketing and player development tools to casinos across the Americas. This helps to consolidate TraffGen’s position as the global leader in convergence marketing technology.”
Connors added, “I am very excited to join TraffGen and to introduce their unique array of products and services to my casino customers. Their innovative analytical tools will provide unprecedented insight into players and empower casino operators to increase revenues across their gaming floors.”
