Leaders in casino convergence, TraffGen, has signed an agreement to provide its player engagement suite of products to iGamingPlayer.com, which is one of very few affiliates licensed for real money wagering business in New Jersey.
iGamingPlayer has licensed in 2014 in New Jersey and currently works with nearly all licensed online casino operators in that state, as well as an online poker room in Nevada.
TraffGen’s products will be used to create a destination site that will integrate online & offline promotions, cross-platform tournaments and segmented player messaging.
TraffGen CEO Andy Caras-Altas says, “We’re really excited to be working with a leading licensed affiliate in New Jersey. We believe that New Jersey licensed affiliates have an opportunity to help define a new paradigm for online gaming that will leverage highly localised products, increased regulation compliance and closer relationships with players.”
Roger Gros, CEO of iGamingPlayer.com, says, “We’re committed to providing the best players for our marketing partners and to do that we have to drive quality traffic to the website. TraffGen has proven programs, platforms and products that give us the edge we’ll need to reach our goals and deliver for our partners.”
TraffGen is at the heart of gaming convergence, providing data analytics and marketing technology and services to clients spanning the social, online and land-based casino sectors.
TraffGen’s unique convergence platform, The Hub, consolidates raw customer data from multiple verticals to provide a valuable single player view, eCRM and reflex player messaging. Its detailed reporting and powerful marketing systems empower gaming companies to implement effective player engagement, retention and development strategies to increase business-wide monetization rates.
To find out more about The Hub, please visit http://www.traffgen.com/the-hub/
iGamingPlayer.com is a division of Casino Connection International, publisher of Global Gaming Business, the leading trade magazine for the international gaming industry. iGamingPlayer.com is one of the first affiliate marketing sites to be licensed in New Jersey, including player agreements with such sites as Caesarscasino.com, WSOP.com, borgatacasino.com, borgatapoker.com, Betfair.com, virgincasino.com, 888.com and others. For more information about iGamingPlayer.com, contact Roger Gros at rgros@ggbmagazine.com. Follow iGamingPlayer.com on Twitter @iGamingPlayer.
