Traffic Generation (Traffgen), a leader in the casino convergence market, announced a new licensing agreement with Evolution Gaming International to create products including Juke Slot, a retrofit tablet that can be applied to any gaming device on the casino floor. Juke Slot provides a simple hardware solution to enable operators to directly communicate with their customers during play.
EGI has licensed a range of Traffgen’s powerful convergence marketing tools that will be integrated with Juke Slot to power highly targeted and responsive player communications—enabling operators to deliver players the right message at the right time with a view to increasing engagement, retention and monetization rates.
“We are delighted EGI has selected TraffGen to power its new Juke Slot system,” said Traffgen CEO Andy Caras-Altas. “It is another confirmation of TraffGen’s position as the market leader in land-based to digital convergence technology and services.”
EGE Sales Manager at EGI Jegil Dugger added, “We are excited to be working with Traffic Generation and are confident that its advanced technology and marketing services, teamed with Juke Slots, will revolutionize the way casinos communicate with their players in-property.”
