TransAct Names Asia Distributor

TransAct Technologies announced a distribution agreement with Asia Pioneer Entertainment Limited, which will distribute TransAct products on a non-exclusive basis.

Global software supplier TransAct Technologies announced a partnership agreement with Macau slot machine supplier Asia Pioneer Entertainment Limited (APE), under which APE will become a non-exclusive distributor of TransAct products.

In particular, the agreement will see APE distribute Transact ticket-in/ticket-out (TITO) printers for gaming devices as well as the company’s full lineup of gaming device and kiosk printers for the global casino and gaming industries. The terms of the distribution agreement cover most of Asia with a focus on Macau, the Philippines, Taiwan and China.

“We are delighted to announce this partnership with Asia Pioneer Entertainment as we further expand our presence in the exciting and growing Asia gaming market,” said TransAct Chairman and CEO Bart C. Shuldman.

“The team at APE is a proven market leader with extensive gaming experience, industry knowledge and technical capabilities, and we believe they are an ideal representative for our leading casino and gaming device printers. In addition, APE’s new integrated facility and advanced technical support team will become a regional center for warranty repairs for all of TransAct’s casino and gaming printers. TransAct has a long history of serving the Asia gaming market and we are excited to continue this extensive track record through this new partnership.”

APE Chairman Allen Huie added, “TransAct’s printers are market leaders, and we are excited to serve as a distributor of these devices across our broad range of customers in Macau, a base of operators that includes some of the largest in the marketplace.
“APE has actively worked with operators throughout Macau to serve a variety of their equipment needs, and we believe the addition of TransAct’s printer lineup to our diverse solutions offering is a natural fit. Furthermore, this agreement allows us to leverage our growing base of operations in Macau and become a critical partner for our customers as we service their deployed TransAct printers.”

APE commenced trading on the Hong Kong Stock Exchange in November following the completion of an initial public offering.