Advertising and marketing industry veteran Ben Gordon has launched Tribal Resource LLC, a consultancy servicing Native American enterprises, including tribal education and development, casino hospitality management, marketing and mentoring.
According to Gordon, the business of Native American gaming and hospitality has seen a renaissance in the past five years, with older casinos and bingo halls being replaced by multimillion-dollar resort destinations where the casino is only part of the story. Tribes, he said, are now taking control of their own businesses and vesting their members in leadership positions that, for many of them, are a new experience.
“The next generation of tribal leadership is poised to take the reins of the industry from the first,” said Gordon. “And, because the industry itself is still very young, tribes across the country need smart and resourceful development and mentoring programs for their members who are entering the business.”
Over the past 10 years, Gordon’s clientele have included Casino Del Sol Resort in Tucson, Arizona, Little River Casino Resort in Manistee, Michigan and Jena Choctaw Pines Casino in Creola, Louisiana.
“Ten years ago I would have said that the Native American business people I have met had a lot to learn. Today, I would tell you that the past 10 years have taught me that we are all teachers and students, and the path to progressive growth never ends—from both sides. It’s the journey that teaches wisdom, and the journey never ends.”
For more information, visit www.tribalresource.com or call 602–910-0196.
