Trilogy Group, a native, woman-owned company whose principals possess over 50 years in the gaming industry, have signed a contract with Malibu Wines to introduce and promote the Malibu Wines varietals of Saddlerock and Semler Wines, to the gaming industry and beyond.
“Malibu Wines and the entirety of Semler Estate are a dynamic, unique offering to the gaming and entertainment industry”, said Valerie Spicer, founding partner of Trilogy Group. “The combination of Malibu’s clean, distinctive wines combined with the ability to offer the Semler Estate, a destination which includes a safari park with a diverse range of unique animals, makes Malibu Wines a perfect match for the entertainment industry. Having been in the industry for some time, I wanted to look for an offering I felt fits well with our ideals, while offering a quality product to the gaming industry.”
Trilogy Group will begin its efforts with Malibu Wines in the southwest and progress from there. Trilogy Group will focus on promoting Malibu Wines’ varietals as well as develop the potential of cross- promotional content with the Malibu Wine Safari and the Malibu Family Wines Wine Club, as an added benefit to casino players club promotions.
“Trilogy is so thrilled to have this opportunity to bring Malibu Wines to tribal facilities. As good wine pairs with good food, so do good companies’ pair with our fantastic gaming operations. We look forward to watching this partnership grow,” said Sheila Morago, founding partner Trilogy Group.
Ron Semler, owner of Malibu Wines states, “We are excited to align with Trilogy Group and appreciate their extensive knowledge and history in Indian country and the gaming industry, we look forward to what this relationship may bring.”
