The Tropicana Casino Resort has gone from one of the worst performing casinos in the resort to the second most profitable in just a few short years and now it’s ready to take another leap.
The casino announced it will unveil nearly $50 million in renovations in May.
The revitalization includes renovations of its North Tower hotel rooms, a completely renovated casino featuring new games, an all-new AtlantiCare LifeCenter Fitness center and a spectacular Boardwalk Multimedia Light and Sound Show.
“From the vibrant and exciting multimedia light and sound show on the boardwalk façade to the elegant upgrades we’ve made to the casino floor, we’ve taken the guest experience to a new level,” Tropicana General Manager Steve Callender said in a press release. “We’ve even decided to introduce a brand new resort logo.”
The free multimedia light and sound show on the property’s re-imagined Boardwalk façade will offer ever-changing shows, massive LED screens, strobe lights and continuous digital media displays in a choreographed multimedia light and sound show.
Tropicana’s 434 North Tower hotel rooms have been completely redesigned and feature new lighting and expansive bathrooms. The renovation also includes a complete transformation of the North Tower casino floor, creating an all-new upscale modern look and feel. The new layout includes the addition of 10 North, a new lounge with a double-sided fireplace, cozy seating and bar-top slot machines, according to the release.
Four new retail locations located in The Quarter have been added including travel outfitter Tumi, women’s boutique Marshall Russo, designer watch and jewelry purveyor Time After Time and athletic wear from Step up.
Through a partnership with local health provider AtlantiCare, the AtlantiCare LifeCenter Fitness at Tropicana opens May 8.
The two-story, 12,455 square-foot fitness center will offer hotel guests and the public the latest fitness equipment, programming and amenities including locker rooms and showers, as well as studios dedicated for Yoga/Pilates, group indoor cycling and cardiovascular exercise classes. Guests will enter through the Quarter entrance near Starbucks or from Brighton Avenue.
AtlantiCare spent $1 million renovating the property out and furnishing equipment, and the health care system has a five-year lease to rent space from Tropicana.
The New Jersey Casino Reinvestment and Development Authority together with Tropicana funded the complete renovation.
While the casino’s current owner Carl Icahn has been embroiled in a controversial takeover of the bankrupt Atlantic City Trump Taj Mahal casino, he’s has much better luck with the Tropicana, which he took over in 201. Icahn has invested about $130 million in the property—including this renovation—since acquiring it.
When Icahn acquired the property, the casino had lost its license in New Jersey for failing to maintain the property to state law. Last year, the casino saw a revenue increase of 29.9 percent over 2013 to $297.2 million.
