It’s official: On October 13, Tropicana Evansville in Indiana official became Bally’s Evansville Casino & Hotel.
Bally’s Corp. purchased the property from Caesars Entertainment Inc. in June from Caesars Entertainment Inc. The deal had a total value of $480 million. Bally’s acquired the casino for $140 million, including rights to the casino’s sports betting operation. An affiliate of Gaming & Leisure Properties acquired the casino’s real estate for $340 million and is leasing it to Bally’s for $28 million a year.
The 79,000-square-foot gaming area includes 45,000 square feet of casino floor, four restaurants, a race and sportsbook, plus 11,000 square feet of convention space and the Riverfront Event Center across the street. The property also features a 243-room hotel tower and 95-room boutique hotel.
The property-wide rebranding is expected to be completed in the first half of 2022, said, Bally’s Corp. President and CEO George Papanier. It will include replacing interior and exterior signage, plus new Bally’s dice, cards, gaming chips and table game layouts, as well as implementing the all-new Bally Rewards players club program.
Papanier said, “We are proud to bring the Bally’s brand to Evansville, and it’s an exciting time for our customers and team members. I’d like to thank the state of Indiana for its collaboration throughout this process, and I’d also like to recognize our team members for their contributions to this significant endeavor.”
All existing Bally’s Rewards will be transferred to members’ new Bally Rewards cards. The all-new, 4-tiered Bally Rewards program includes tier status, exclusive offers, gift giveaways, casino multipliers and more.
Special promotions will celebrate the rebranding, including a $200,000 Ballyverse Cash & More Giveaway, chances to win up to $1,000 in free slot play or a $100,000 grand prize.
