Scientific Games Corporation announced that the company will replace a competitor’s system with a comprehensive suite of system products and devices at the Oneida Indian Nation’s Turning Stone Resort Casino in Verona, New York, as well as its Yellow Brick Road Casino, Point Place Casino, and several SavOn convenience stores.
Scientific Games’ casino management systems will manage all 2,921 slot games located across all of the Oneida Nation’s gaming properties in upstate New York.
“We pride ourselves on offering a world-class gaming experience at Turning Stone, and all of our properties, and likewise believe we should have the best and most innovative systems technology available in the casino industry,” said Oneida Nation Representative and Nation Enterprises CEO Ray Halbritter. “The guest experience offered by Scientific Games is industry-leading, which was a key factor in our decision to partner with them.”
The management systems being installed include the SDSslot-management system, TableView real-time table management system and CMPplayer-tracking system, which will assist all three of the Oneida Nation’s casinos and its other gaming venues in managing and evaluating player activity.
Marketing solutions include the Elite Bonusing Suite, a group of applications that will allow Turning Stone, Yellow Brick Road, Point Place and the other gaming properties to interact with and reward players at the point of play via Scientific Games’ innovative iVIEW4 and iVIEW Display Manager on-device messaging technology that the property is also installing. The Business Intelligence Marketing Campaign Management & Reporting tool, which provides the functionality to manage, monitor and analyze multiple marketing campaigns, is also being installed.
The Oneida Nation’s three casinos and other gaming locations are also installing solutions that will enhance customer service including the Bally VIP customer relationship management solution and Servizio Mobile Service Solution, which enables casino personnel to perform a number of customer service tasks efficiently and on the go. The Beverage Ordering Service System, which enables patrons to order drinks directly from their gaming machine, is also being installed, as well as Bally Promotional Kiosks, a proven self-service tool that allows players to manage their player loyalty accounts and to enter daily sweepstakes.
“Scientific Games is delighted to partner with Turning Stone and all Oneida Nation Enterprise’s gaming properties, organizations that are as dedicated as we are to providing guests with a first-class gaming experience,” said Cath Burns, senior vice president of system products for Scientific Games. “We are committed to providing Turning Stone and its affiliated properties the cutting-edge products and solutions that will allow them to set a new standard in player engagement and satisfaction.”
